PRIVACY POLICY
Effective Date: Feb 13, 2026
Fourth & Petty Co. (“Company,” “we,” “us,” or “our”), located in Winter Garden, Florida, United States, respects your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit www.fourthpetty.com
(the “Site”).
By using our Site, you consent to the practices described in this Policy.
1. INFORMATION WE COLLECT
A. Information You Provide
We collect information you voluntarily provide when you:
Make a purchase
Create an account
Join our loyalty program
Subscribe to email or SMS
Submit user-generated content
Contact customer support
This may include:
Full name
Email address
Phone number
Billing and shipping address
Payment details
Purchase history
Social media handles
Loyalty program participation data
B. Automatically Collected Information
When you visit our Site, we may collect:
IP address
Device identifiers
Browser type
Location data (approximate)
Pages viewed
Purchase activity
Referring source
Advertising interaction data
Cookie and tracking identifiers
We use cookies, pixels, and similar technologies.
2. HOW WE USE YOUR INFORMATION
We use your information to:
Process and fulfill orders
Manage loyalty rewards and promotions
Provide customer support
Send transactional communications
Send marketing emails and SMS (if consented)
Deliver personalized advertising
Improve our products and services
Detect and prevent fraud
Comply with legal obligations
3. SMS MARKETING (TCPA COMPLIANCE)
If you opt into SMS marketing:
You consent to receive recurring automated promotional and transactional text messages.
Consent is not a condition of purchase.
Message and data rates may apply.
Message frequency varies.
You may opt out at any time by replying STOP.
We comply with the Telephone Consumer Protection Act (TCPA) and maintain records of consent.
We do not share SMS opt-in data with third parties for unrelated marketing purposes.
4. LOYALTY PROGRAM DATA
If you enroll in our loyalty or rewards program, we may collect:
Purchase activity
Points earned and redeemed
Referral activity
Engagement behavior
Loyalty data may be used to personalize offers and improve customer experience.
5. COOKIES & ADVERTISING TECHNOLOGIES
We use:
First-party cookies
Third-party advertising pixels
Retargeting tools
These may include services from:
Shopify
Meta (Facebook/Instagram)
TikTok
Email marketing platforms
SMS marketing platforms
These tools help us:
Deliver targeted advertising
Track campaign performance
Analyze customer behavior
Measure affiliate performance
You may adjust cookie preferences via browser settings or available cookie banners.
6. “DO NOT SELL OR SHARE” RIGHTS (CALIFORNIA)
Although we do not sell personal information for monetary value, certain data sharing for advertising purposes may qualify as “sharing” under California law.
California residents may:
Request access to personal data
Request deletion
Request correction
Opt out of the sale or sharing of personal information
To exercise your rights, contact:
info@fourthpetty.com
We will verify your identity before fulfilling requests.
We do not discriminate against users for exercising privacy rights.
7. INTERNATIONAL DATA TRANSFERS
If you access our Site from outside the United States, your information may be transferred to and processed in the United States.
We implement reasonable safeguards to protect personal data transferred internationally.
8. DATA RETENTION
We retain personal data only as long as necessary for:
Order fulfillment
Loyalty program management
Fraud prevention
Legal compliance
Tax and accounting requirements
When no longer needed, data is securely deleted or anonymized.
9. DATA SECURITY
We implement commercially reasonable safeguards to protect personal information.
However, no system is completely secure.
10. CHILDREN’S PRIVACY
Our Site is not directed to individuals under 13 years old.
We do not knowingly collect data from children.
11. THIRD-PARTY LINKS
We are not responsible for third-party websites linked from our Site.
12. EMAIL MARKETING (CAN-SPAM COMPLIANCE)
If you subscribe to marketing emails:
You may unsubscribe at any time
We include required identification and unsubscribe mechanisms
13. USER-GENERATED CONTENT
If you submit or tag us in content:
You grant us a non-exclusive, royalty-free license to use such content for marketing.
You may request removal by contacting us.
14. CHANGES TO THIS POLICY
We may update this Privacy Policy at any time.
Continued use of the Site constitutes acceptance of changes.
15. CONTACT INFORMATION
Fourth & Petty Co.
Winter Garden, Florida 34787
United States
Website: https://www.fourthpetty.com
Email: info@fourthpetty.com